How You Are the Average of the 5 People You Consume the Most Content From

Jordy van Bennekom
3 min readJun 12, 2022

About 4 years ago, I came to the following profound conclusion:

Because of the internet, we have all the knowledge and wisdom in the world available to us at our fingertips — at lightning speed.

The problem is, however, that in the abundance of information, we have to filter for the right kind of information that will genuinely improve our lives.

What makes this even harder is that organizations and individuals have built internet programs — such as social media apps, and websites — that fight for our attention and are designed to make us addicted to quick and easy entertainment.

Nothing wrong with a little easy entertainment, of course… but it becomes a problem when we indulge in it too much and it doesn’t help us get further in life.

For this reason, I decided actively do something I call “Online Environment Design” — which basically means: To consciously construct your digital environment in such a way that it becomes a tool for personal growth.

Especially now this has never been more important as research from GWI reveals that the “typical” global internet user now spends almost 7 hours per day using the internet across all devices.

Isn’t that crazy?! We don’t even spend that much time each day with our closest friends and family.

And realize that all of this time spend on the internet greatly influences your beliefs, opinions, and perspectives.

Jim Rohn famously said:

We are the average of the five people we spend the most time with.”

This might be true for the people we are closest to within our physical environment — but in today’s digital age that’s certainly also true for those with whom we spend the most time with during our digital lives.

To update the famous quote by Jim Rohn:

“We are the average of the five people we consume the most content from”

For example, if you’re listing to every Joe Rogan podcast episode, your beliefs will eventually partly be shaped by the contents of that podcast — consciously and/or unconsciously.

For this reason, it’s incredibly important to carefully choose the digital mentors you’re exposing yourself to.

Through my personal journey within the personal development niche of the internet, I’ve come across many wise and knowledgeable individuals that have shaped the way I think about life.

Personal mentors I’d like to call “MindMasters.”

Now, after many years, it has become a habit for me to consume Podcasts, Blog Posts, and YouTube videos related to Entrepreneurship and Personal Growth — produced by these so-called MindMasters.

Every week (almost without exception) I learn something mind-blowingly valuable, which made me think: “Why not share all that wisdom?”

For this reason, I’ve started a newsletter called “Monday MindMasters.”

Every Monday I’m sharing the best 3 pieces of content I’ve consumed that week — with something to read, watch, and listen to. Something that you can apply to your own life — personal or in business.

“We have the opportunity to select from some of the most talented, diligent, virtuous people on the planet and then use their insights about life to help improve our own”

— Chris Williamson

Also, want to join the MindMasters club?

Sign up here -> https://www.getrevue.co/profile/jordyvanbennekom

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Jordy van Bennekom

I write to learn how to live: Psychology, Philosophy, and Life Experiments | Free Course on Expanding Your Comfort Zone : https://djordyshore.gumroad.com/l/bycz